Entertainment Weekly, a favorite magazine of mine. This magazine covers news about movies, DVD's, television, music and books. With this wide range of media arts being its topics, an equally wide range of readers is its target audience. Catering to the arts is also never without new "news." Granted every tidbit of the stories reported are not groundbreaking, but entertaining to at least a subculture of its readers. And, "Entertainment" is the magazines first name. The advertisements in the magazine are focused on both genders, from personal hygiene, to upcoming television specials. Also, gender specific advertisements are plentiful, but equal in quantity. For example, cosmetics pages or male targeted beer ads. But overall, the commercialism throughout the magazine targets both sexes. The demographic in the crosshairs looks to be starting at 16-18, and under the ages of 40-45. Interestingly, I have found that I have not grown to disinterest in the magazine through the years, but interest in other sections instead. By segmenting the topics in the magazine the segmented audiences are more likely to find an interest for a longer period of readership. Almost like "smaller magazines" compiled into one larger magazine.
Finally, I frequent the online version of the magazine as well. While the articles are the same text, much more multi-media is surrounding the stories. Also, archived articles are plentiful. Let me point out that there is a difference in the advertisements online. Online is the home to the computer product ads. The EW.com site is sponsored by Google, and the iPod product placements are everywhere, at least until the next technological fad comes along. I recognize that Entertainment Weekly showcases fashion, celebrities, popculture and other trends, not ALL that I am interested in currently, but I do find many that I am a fan of, used to be a fan of, and may in the future be a fan. I'm part of the wide range, target audience.