Since our visual discussion in class, concerning ethics in media distribution, I felt one point of view was overlooked. This is the perspective of the marketing agents of the record sales division. The innocent notion of sharing a music CD, for example, deadens the chance of any framework to market said album in their chosen mode of marketability. Put plainly, the sales department would like to promote the theme of the album, while abstract a tactic, this does now let u preview the entire work before choosing to buy it. This is their "trump card." This being said, marketing thoughts are of, "We hope consumers will purchase this (entire) album on the basis of the (best of) snippets we see fit to advertise." How many albums have I personally bought only to find two or even one song is of interest? Through the years...many. Sharing now has "taken the advantage away from the house" and given it to their prospective clients. The consumer holds all the cards in knowing exactly what the purchased material is to be, and now only that of the popular, mainstream hits. This is the black cloud on the world of marketing concerning this sharing/ borrowing of media works of and form. Granted there is no illegal action being taken, or pirate copying happening, but the chance to frame a media for sale buy its owners is now lost. "Point, consumer!"
1 Comments:
Shh... It's me. Just commenting on my own blog. You know gotta check my settings, and all. While I'm here, I absolutely agree with evrything you have said. its like your reading my mind. Wow!
By Jeff Macias, at 9/06/2006 10:03 AM
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